
Leaders in Hotel Openings and Operations
XS Hospitality was built on the belief that successful hotels are the result of strong partnerships, thoughtful execution, and a deep understanding of all aspects of successful hotel operations.
We work closely with ownership and management teams, stepping in where clarity, structure, and experience are needed most. Our role is not simply to advise, but to provide a hands-on, detail-oriented approach that supports each property through its most critical moments and drives measurable results.

We provide clear, experienced guidance, grounded in real-world hotel operations and informed by what works in practice.

Every property is different. We tailor our strategies to align with your vision, market, and operational goals.

You work with experienced professionals who are engaged, accountable, and invested in your success from start to finish.

Our expertise is rooted in hands-on hotel operations, bringing practical insight to every decision and recommendation.

We focus on outcomes that matter, building a foundation that supports strong returns and long-term success.

Founder + PRINCIPAL
Maria Streeby is an innovative, results-driven hospitality executive with more than 30 years of experience spanning hotel general management, regional operations leadership, and large-scale luxury hotel openings across the Americas. She most recently served as Head of Openings & Operations for Luxury & Lifestyle at IHG, where she led the opening and transitions for Regent, InterContinental, Kimpton, and Vignette brands.
As Vice-President of Openings and Transitions for Kimpton hotels, she led the efforts in opening properties that transformed Kimpton’s brand positioning. She also had oversight of Guest Experience and Loyalty Operations which further lifted the brand equity. Additionally, she was part of the leadership team that developed the Franchise model for Kimpton Hotels which is pushing the brand growth today.
Maria served for over a decade as a high-performing Hotel General Manager and later as Regional Director of Operations, achieving top RGI, guest experience, and engagement scores while building and mentoring strong leadership teams. Maria has been recognized with multiple industry awards, including the Bill Kimpton Award for Operations Leader of the Year.
Earlier in her career, Maria spent time within Westin Hotels and Resorts, Doubletree Guest Suites, Chicago, Hilton and Accenture.
Maria serves on the Executive Advisory Board at the Fritz Knoebel School of Hospitality Management at the University of Denver. She is also part of the LEAD Mentorship program which assists students in connecting with peers and professionals, building important relationships and gain hands-on experience. She enjoys guest lecturing in various classes and other speaking engagements.

Let’s build something spectacular together.